Impact of artificial intelligence on consumption

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13 de July de 2022
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We live in an era where technology is advancing more and more. It is increasingly being incorporated in different ways in our daily lives. It helps us to be more productive, more efficient, and more competitive.  

One of the greatest achievements in technology is what is known as “Artificial Intelligence” (AI).  Currently, many systems or processes that used to be performed by people, are nowadays replaced by systems or machines that imitate human intelligence to perform certain tasks. 

Today, investment in AI has become an alternative to survive in the competitive global market. The implementation of AI can impact people’s consumption, which is currently revolutionizing the way industries analyze data to approach the consumer in a more effective way. Artificial Intelligence is transforming e-commerce and allows the development of better strategies to understand demand and thus foster the growth of companies. 

What artificial intelligence does is analyze large volumes of data to identify what people like, need, and their preferences. In other words, it allows to know the interests and lifestyle of customers, and in that way, companies can offer a better product to their consumers. The implementation of AI will also create new channels of interaction in even delivery logistics.  

Where can we see Artificial Intelligence?

Many companies are using this technology in areas such as customer service, marketing automation, pricing, among others.  

What can we expect in the future? 

Technology is expected to evolve the way people shop. New “smart stores” could emerge that will accompany the consumer from start to finish in their shopping and product selection process.  

Similarly, we can expect voice assistants that will be in charge of selecting the consumer’s favorite products, tastes, food and places.  

Finally, don’t be surprised if companies start implementing “virtual reality” in which users will be able to choose their products without the need to be in the store of their convenience. They will be able to do everything from the comfort of their home.