Researchers at the University of Winchester performed a study, commissioned by First Direct Bank, observing the different personality types of those of us on social media. As shared on Buffer, the research consisted of 30-day, non-stop monitoring of participants’s social media use, coupled with a nationwide survey of social media habits. The observational takeaways from these experiences were that social media sharers consist of 12 different personality types:
- Ultras – Check feeds dozens of times per day
- Deniers – Maintain that social media doesn’t control their lives, then get anxious when they’re unable to log on to social media
- Dippers – Infrequent use, can go days or weeks without posting
- Virgins – First-time users
- Lurkers – Watch what others are saying, rarely participate
- Peacocks – Seek a high number of followers, fans, likes, and retweets
- Ranters – Highly opinionated
- Ghosts – Anonymous profiles
- Changelings – Completely different personality online compared to offline so no one knows their real identity
- Quizzers – Ask a lot of questions
- Informers – Seek to be the first to share the latest news
- Approval-seekers – Constantly check feeds and updates after posting, anxious for responses
Here’s a super fun infographic that shows the breakdown of all the types: