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According to an infographic from influencer marketing platform The Shelf, 92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.

That’s why 65 percent of brands are already participating in influencer marketing. Smashbox Cosmetics recently launched an incubator for YouTubers to use their studio space and products. Many brands are also teaming up with photographers on Instagram to reach new audiences.

And it’s working. As the infographic points out, influencer marketing can increase your conversions by up to a factor of 10.

To be sure you’re getting the most out of your influencer marketing, check out the infographic below.