Artificial intelligence in focused marketing Translated from: https://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/ People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives. Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts. Reworkyour message for the robot and the client Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want. Increase brand […]