Companies understand the need on having a customer experience strategy. That involves the whole process: the purchase decision, delivery and emotional satisfaction. With this, the companies […]
It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]
Because Big Data collects a large and complex amount of data sets, it could easily disillusion some researchers. But time has came to phase this Elephant. With […]