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big data
28 de August de 2017
Companies understand the need on having a customer experience strategy. That involves the whole process: the purchase decision, delivery and emotional satisfaction. With this, the companies […]
2 de August de 2017
It is important for every business to be able to connect authentically with its target audience. This even becomes more valuable when we remember that we […]
20 de June de 2017
In recent years the data have multiplied in such a way that analyzing them with traditional tools or processes becomes difficult. This large volume of data […]
9 de September de 2016
Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]
22 de February de 2016
Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]