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26 de November de 2018
The Christmas season, the most waited time of the year not only for consumers, but also for companies. Since November, companies start to focus all their […]
28 de April de 2017
Market research methods are innovating with a view to understanding the where, when and why of an increasingly demanding consumer. The consumer of today moves in […]
13 de January de 2017
Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
28 de December de 2016
Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
3 de June de 2016
In social media, beside posting interesting and relevant content for followers, brands should have good customer service tools. A good customer service in social media could empower you […]
2 de June de 2016
What is market research and how business can use it Market research has proven to be one of the most fundamental techniques within the companies marketing […]
22 de February de 2016
Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]
26 de January de 2016
Social media offers a great opportunity to reach your target audience. Users are always connected, highly engaged, and social networks provide you a lot of data […]