engagement

26 de November de 2018

Marketing Strategies for Christmas

The Christmas season, the most waited time of the year not only for consumers, but also for companies. Since November, companies start to focus all their […]
28 de April de 2017

Gamification system to boost consumer experience

Market research methods are innovating with a view to understanding the where, when and why of an increasingly demanding consumer. The consumer of today moves in […]
13 de January de 2017

Micro influencers strategy to reach demograpic segments

Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
28 de December de 2016

Customer journey for Christmas gift in Latino America

Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
3 de June de 2016

Consumer Service Strategy In Social Media Benefits

In social media, beside posting interesting and relevant content for followers, brands should have good customer service tools. A good customer service in social media could empower you […]
2 de June de 2016

Market Research, Why Should Your Company Do It?

What is market research and how business can use it Market research has proven to be one of the most fundamental techniques within the companies marketing […]
22 de February de 2016

Why Mobile Ethnography is a Great Way to Collect Market Research Data.

Traditional ethnography can easily become an extremely time-intensive process. Smartphones provide an opportunity for researchers to gather opinions or thoughts without the need to observe people in […]
26 de January de 2016

Opportunities To Improve Your Email Marketing

Social media offers a great opportunity to reach your target audience. Users are always connected, highly engaged, and social networks provide you a lot of data […]