Using Inbound Marketing To Attract Customers

Social Actions that will help you convert
13 de July de 2015
Infographic: How Social Media Impacts Retail Brands
20 de July de 2015
Show all

Times have changed and marketing has changed. The advent of internet has transformed the consumption behavior of people and today there who make a purchase without first search the net for good references of the product or service aimed beyond the supplier. And it is why having a well-established digital presence is so important for those who want to stand out in the market today.
Unlike traditional advertising strategies, products and imposing values ​​and concepts through the media (television, radio, newspapers and magazines) today to gain a prominent place in the network is necessary to invest in spontaneous attraction of potential leads or customers. And this is exactly the focus of Inbound Marketing, Inbound Marketing or, Attraction Marketing.
Understand this post what is this strategy and how it can help you gain new customers!

What is Inbound Marketing?
Inbound Marketing is characterized by the use of strategies for organic and spontaneous attraction of new customers in the digital environment. The supply of contents and well-targeted information that meet the needs and public interests is the basis of this new way of doing marketing.
In addition to gain visibility, Inbound Marketing prioritizes building a relationship of trust between the company and your audience as a way of attracting and retaining customers who become spokespersons of the brand, also contributing to its consolidation in the network. Unlike Outbound Marketing, which somehow invaded the space and pushing products and services through traditional advertising, Inbound Marketing works to attract and gain the trust of the target audience, arousing their interest and at the right time, after this public has given signals that it is ready to buy, some for more effective sales approach.

Winning new customers with Attraction Marketing
Investing in the production of original content, quality and optimized for search engines; have a constant and significant presence in the digital channels (website, blog, social networks) and approaching the intended audience to build an effective communication with it are the first steps of Attraction Marketing and Inbound Marketing. Because it is easier to sell to someone who came to a company organically, through a search on Google or attracted to a post shared on social networks, than trying to convince someone who knows even a brand to become a client.
After to attract investment is needed in dealing with new leads nourishing them by sending rich content and track how these stakeholders interact with marketing activities, whether e-mail campaigns or postings on the site and blog. Such monitoring enables the optimization of the shares, by segmenting contacts and the establishment of a quality relationship with the target audience.

Monitoring and qualifying those leads can determine when they can receive, for example, promotional campaigns, or even be addressed by a team of salespeople. After the sale is made ​​time to work for the loyalty of these customers by sending rich content and exclusive promotions.
It is worth investing in Inbound Marketing?
According to Hubspot agency, creator of Inbound Marketing, the strategy has established itself as a the most efficient and inexpensive to attraction, generation and lead conversion in the digital environment. According to research conducted by the agency, Inbound Leads cost on average 60% ​​less than Outbound Leads. This means in practice that investments in Attraction Marketing are considerably smaller and more profitable than with Traditional Marketing.