The last generation born to the 20th century is beginning to earn more responsibility and buying power in the economy, and our attitudes are beginning to influence […]
The information is from a research made by FEBRABRAN about 2014 Bank Technology and it shows the evolution of the bank industry in Brazil, the main […]
Netnography is establishing itself as base tool used to understand the consumer’s behavior and desires for the construction of strategies that meet the expectations of the […]
People are naturally drawn to attractive, magazine-quality images. Also, information can be processed very quickly when it’s seen as an image or picture. Hence, Pinterest’s beautiful […]
Social networking is currently the most popular online activity among consumers worldwide. Social media engagement shouldn’t be a passive experience. Reach out to your consumers and engage […]
People are more likely to buy products that other people, people they know, have already bought and liked, so marketers have used endorsements and testimonials to […]
Estão acontecendo algumas mudanças no perfil demográfico dos usuários de diferentes mídias sociais. Redes sociais mais velhas estão atingindo membros mais maduros enquanto que novos aplicativos […]