The democratization of information via the Internet has not only fundamentally shifted how consumers search for goods and services, but also how companies must market these […]
Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]
eCMetrics together with eCGlobal conducted a study to understand the Latin American consumer buying behavior before, during and after Christmas. Check out the results of our latest […]
YouTube has long been king of the online video space, social media empires Facebook and Twitter are making big pushes to carve out their own slices […]
Will your business be giving a promoted pins a shot? Pinterest users create collections of items they want, gather information about places they want to go […]
