Compartilhar informações e conteúdo de forma rápida e fácil, através dos contatos, é uma das características mais importantes no comportamento dos usuários das mídias sociais. Compartilhamento […]
Para conhecer melhor os usuários de jogos sociais, seus hábitos e preferências, a eCGlobal Solutions realizou uma pesquisa através do painel de consumidores eCPanel e do […]
There has been changes in the demographics for the social networks . Older social networks are reaching maturity, while newer social messaging apps are gaining younger […]
The democratization of information via the Internet has not only fundamentally shifted how consumers search for goods and services, but also how companies must market these […]
Consumer today shop across a growing number of channels, and their expectation on products and pricing versus what retailers deliver present gaps that require attention. To […]
In traditional marketing , strategic decisions are systematically based on traditional sources of information ( market research, competitive benchmark , financial metrics , sales figures, focus […]
eCMetrics together with eCGlobal conducted a study to understand the Latin American consumer buying behavior before, during and after Christmas. Check out the results of our latest […]