22 de September de 2014

More than half of Brazilian Internet user would love to have an Apple Watch

A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]
19 de August de 2014

Life after like gating: How to keep growing and engaging your fan base

Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
15 de August de 2014

3 steps to forming partnerships with influencers on Tumblr

Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
14 de August de 2014

What do people love to retweet?

What makes a tweet worth sharing? Are there certain types of tweets that perform better than others? Short of being a famous celebrity, we looked into […]
11 de August de 2014

5 Steps for Measuring Your Social Media Presence [Infographic]

Understanding how to effectively measure social media is challenging; oftentimes marketers aren’t sure how to identify and use specific metrics. Every business needs a strategy tailored […]
8 de August de 2014

Want to Succeed with Facebook Videos? Keep Them Short

We’ve seen a massive increase in Facebook Videos in the News Feed. Since Facebook has recently unveiled new metrics to help marketers understand how their videos […]
7 de August de 2014

Vine Updates iOS App With Customizable Notifications, Improved Sharing

Vine‘s iOS notifications just got a little more like Twitter’s. The video-sharing app released an update Tuesday, rolling out customizable notifications, improved sharing and a revamped […]
6 de August de 2014

Medium becomes even more of a publisher as it experiments with sponsored content

Medium, the Evan Williams-backed startup that is part open platform and part publisher, has been focusing on the latter part of that strategy recently by adding […]