What do customers really want? Not all companies are in the habit of listening when customers talk. But the reality is that consumers are interested in […]
A new era in market research continues to gain momentum and with it the definition for the term “qualitative” might change, especially if we keep in mind […]
A quick market research performed by eCMetrics reveals Brazilians first impressions around the release of Apple Watch (Apple’s new product) and its consumer intentions. Considered a global […]
Recently, Facebook announced that they will eliminate like gating for Facebook pages on Nov. 5. Fan gating (or like gating) allows brands to require consumers to become Facebook fans […]
Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr […]
What makes a tweet worth sharing? Are there certain types of tweets that perform better than others? Short of being a famous celebrity, we looked into […]
Understanding how to effectively measure social media is challenging; oftentimes marketers aren’t sure how to identify and use specific metrics. Every business needs a strategy tailored […]
