Web2engage

One of the best outcomes from the social media explosion is that the customer service bar has been raised. Now that more people are freely sharing […]

eCGlobal Solutions to be one of the primary sponsors between January 29th and 31st. Congratulations! http://www.iirusa.com/mediainsights/sponsors.xml  

Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are […]

Marketing is at its best when it’s perfectly aligned with the needs of its audience. In the years right up to the end of the last […]

Ever wonder what customers are saying about you? Want glowing Yelp or Google reviews? Wish you could get that Facebook fan number up? In a competitive […]

Consumer insights: a gateway to a long-lasting brand loyalty…

We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a […]

Now that we are close to New Year celebration and reflex on the 2013 retrospective, I just stumbled across an interesting article where the author remembers […]