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Web2engage
6 de May de 2020
Digital transformation: Moving from trends to data insights You can find the original article here The lessons brands should take away from social media and digital […]
29 de April de 2020
Thoughts on the origins of artificial intelligence and machine learning You can find the original article here The business news outlets are cluttered with stories […]
23 de March de 2020
Coronavirus and behavioral changes: what does this mean for brands? You can find the original article here As the COVID-19 pandemic continues to spread, how can brands remain […]
18 de March de 2020
Unlocking next level: Predicting the trends of 2020 You can find the original article here In 2020, the Fourth Industrial Revolution will step up a notch, […]
8 de August de 2019
Market research trends: 5 predictions about the future of insights You can find the original article here The insights industry always moves fast and evolves quick, […]
24 de July de 2019
How Do Businesses Use Market Research? Market Research Can Make Your Business More Profitable You can find the original article here Definition: Market research is […]
11 de January de 2019
Micro moments, moments for brands to highlight Translated from: https://ecmetrics.com/es/micro-momentos/ Mobile has changed forever what consumers expect from brands. While people are engaged in the search […]
11 de January de 2019
Artificial intelligence in focused marketing Translated from: https://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/ People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives. Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts. Reworkyour message for the robot and the client Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want. Increase brand […]