Web2engage

6 de May de 2020

Digital transformation: Moving from trends to data insights

Digital transformation: Moving from trends to data insights  You can find the original article here The lessons brands should take away from social media and digital […]
29 de April de 2020

Thoughts on the origins of artificial intelligence and machine learning

  Thoughts on the origins of artificial intelligence and machine learning  You can find the original article here  The business news outlets are cluttered with stories […]
23 de March de 2020

Coronavirus and behavioral changes: what does this mean for brands?

Coronavirus and behavioral changes: what does this mean for brands?  You can find the original article here As the COVID-19 pandemic continues to spread, how can brands remain […]
18 de March de 2020

Unlocking next level: Predicting the trends of 2020

Unlocking next level: Predicting the trends of 2020  You can find the original article here In 2020, the Fourth Industrial Revolution will step up a notch, […]
8 de August de 2019

Market research trends: 5 predictions about the future of insights

Market research trends: 5 predictions about the future of insights You can find the original article here    The insights industry always moves fast and evolves quick, […]
24 de July de 2019

How Do Businesses Use Market Research?

How Do Businesses Use Market Research? Market Research Can Make Your Business More Profitable You can find the original article here   Definition: Market research is […]
11 de January de 2019

Micro moments, moments for brands to highlight 

Micro moments, moments for brands to highlight  Translated from: https://ecmetrics.com/es/micro-momentos/    Mobile has changed forever what consumers expect from brands. While people are engaged in the search […]
11 de January de 2019

Artificial intelligence in focused marketing

Artificial intelligence in focused marketing  Translated from: https://ecmetrics.com/es/inteligencia-artificial-en-el-marketing-focalizado/    People are already talking to Siri and Alexa about things they want to buy, as well as if they have questions in the decision-making process. Actually, the machines are having the power. Knowing how to talk with machines, and how they talk to people, is one of the most important challenges in modern marketing. Companies should take advantage of AI and machine learning to make purchases an organic part of how we live our daily lives.  Adweek shares the following four useful guidelines for marketers who take steps to include artificial intelligence in their targeting efforts.    Reworkyour message for the robot and the client  Understanding the language and data to which the AI responds is key. Your message must match what the machine wants to achieve and what people want.    Increase brand […]