During the year there are various celebrations that we can connect with the purchase of chocolate. Among these celebrations, Easter stands out as a significant season for […]
The Brazilian carnival begins! The joy and color of the parades during the Brazilian Carnival make it an unparalleled experience. It is a world class event. But […]
With 2017 already going, many have already predicted what will excite and challenge market researchers. Let’s see the opinion of some of a variety of market research […]
Micro influencers produce quality content in a genuine way The year started and both, brands and marketers review what strategies to maintain or incorporate this year […]
Latin America looks forward to Christmas celebrations. They start planning the purchase of Christmas gifts for family, friends and colleagues. However, the economic instability of these […]
The presidential election for the United States took place in early November. The importance of this event affects the international scene and due to the relevance […]
After the association of Zika virus with microcephaly cases in newborns, the virus becomes a concern for pregnant women. Right now, Zika is spreading rapidly and pregnant […]
Market research techniques have innovated as consumer behavior has been changing. Traditional market research techniques are no longer efficient. They do not capture satisfaction and […]