We connect your brand with influencers who promote and generate real results for your business.
We focus our efforts on generating the highest ROI (Return on Investment) for your campaign and brand or product promotion according to the metrics of your greatest interest (whether views, engagement, likes, comments, viral, etc.)
We select influencers according to your needs or objectives.
Constant generation of metrics to evaluate results.
For more information, contact us.
We utilize various market research techniques and methodologies with the followers of our influencer network to engage with and gain insights into your brand and your competitors.
For more information, contact us.
Do you want a more representative research of your target audience without using specific influencers?
eCMetrics uses its panel partners and online communities with millions of users in Latin America or your own client base to conduct quantitative and qualitative online and mobile research. Together with our analysts and consultants, we provide a full-service solution that includes: recruitment, online fieldwork, design and programming of quantitative surveys or usage of a qualitative research platform, processing/moderation, analysis, and written report with results, conclusions, and recommendations.
We have experience in management, customer service, implementation of methodologies, analysis, and know-how in the following market research categories:
Situation: A global leader company for Cable TV wanted to understand the behavior of their Latin American subscribers in social media.
Our Solution: Usage of our 360 Degree View of the Social Media User to learn about the product’s target audience social media usage and attitudes towards the brand. The solution integrated buzz monitoring analysis of this Client and its competitors’ accounts, validation through an online survey in its fan page and our panel and in-depth understanding through a qualitative online group discussion forum.
Results: Using our social media usage and attitudes segmentation model we designed a strategic plan that involved the participation of key user segments product fans to socialize with the brand in various social media platforms through specific marketing and engagement initiatives.
Situation: One of the top manufacturers in the world of mobile phones wanted to evaluate innovative phone models with Generation Y users.
Our Solution: Using its gaming solutions, eCMetrics was able to design an evaluation instrument that included challenges within a 3D virtual world.
Results: Participation rate 3 times higher and generation of 4 times more additional ideas for new attributes and new models than using a traditional web 1.0 online survey.
Situation: A large company for bubble gum wanted to increase engagement with the brand with smart phone mobile users in Brazil and understand situations under which consumers tend to consume gum.
Our Solution: We invited consumers from eCGlobalNet and the company online consumer base to take pictures from their phone and published them in eCGlobal’s inside community were we executed discussion groups about bubble gum.
Results: More than 1,000 participants engaged and sending photos. By generating consumer insights, we were able to obtain a deep understanding of consumption behavior of gum.
Situation: A leader brand in the fashion industry wanted to identify young consumers from Mexico and Brazil middle class who are in sync with fashion trends (fashionistas) and realign a viral campaign to broadcast the company's new products.
Our Solution: We selected and recruited consumers in social media and followed and documented their consumer experiences in their natural environment via ethnographic techniques.
Results: We executed 5 different experiences that later on were used for its broadcasting Social Media and traditional channels.
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