Using Color Psychology as a Strategic Tool

By JessicaCruz 21/03/2024
Tags: Inglês

Article written by Raquel Mujica | Reviewed by Jessica Cruz

Colors subtly infiltrate our daily lives, exerting profound influences on our emotions and shaping our decisions, often without our conscious awareness. Color psychology, a captivating concept employed in realms

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The Profiles of Future Consumers!

By JessicaCruz 14/02/2024
Tags: Inglês

The consumer landscape is constantly evolving, driven by a series of social, technological, and environmental changes. The trend forecasting company utilizes a unique methodology to study consumer sentiments, identifying four key emotions that will shape the profiles of future consumers. These fe

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Sustainable Marketing: Socio-environmental Responsibility

By JessicaCruz 19/01/2024
Tags: Inglês

Sustainable Marketing goes beyond simple product promotion, integrating companies' commercial objectives with social and environmental responsibility. More than mere sales strategies, this approach considers the long-term impact of business practices. A notable example is a trophy company ado

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Consumer and Marketing Trends for 2024

By JessicaCruz 19/01/2024
Tags: Inglês

2024 has already arrived, and the analysis of consumer and marketing trends reveals a constantly evolving landscape shaped by financial concerns, digitization, and a continuous desire for conscious choices. This article highlights the key trends identified by Ipsos, providing valuable insights in

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